The Surface Gridiron Challenge is a product training gamification platform for Microsoft Surface in partnership with the NFL. Tasked with spearheading the campaign from conception to completion, I worked closely with in-house developers to produce game assets for the entire site. Created UI/UX wireframes and final staging and creative implementation. Various game assets included title badge, cover art, background art for various landing pages, buttons, prize assets, helmet customization assets and game cards.
Once a theme was landed, created a style guide that would offer branding guidance throughout the site.