Edwin Song
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Microsoft - Surface Gridiron Challenge [UI/UX]

The Surface Gridiron Challenge is a product training gamification platform in partnership with Microsoft Surface and the NFL. Tasked with spearheading the campaign from conception to completion, I worked closely with in-house developers to produce game assets for the entire site. Created UI/UX wireframes and final staging and creative implementation. Various game assets included title badge, cover art, background art for various landing pages, buttons, prize assets, helmet customization assets and game cards.

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