The Plus Pack was designed for organizing clutter and eliminating the use for any extra baggage. For instance, the Plus Pack can easily store and hide away items such as a laptop charging cord and a mouse. There was never a good place to stow a charging cord and mouse together without having them entangled or lost in between other items.
Being able to utilize the Plus Pack and consolidate these items without having to carry an extra laptop bag was sufficiently better. The Plus Pack can also be conveniently inserted into the water bottle holster on the side of any backpack. The shape also allows the pack to sit aesthetically well and out of the way.