Edwin Song

Launch [Web UI/UX, Brand Identity, Package Design]

Launch is an interactive game which can be played in small teams or large corporate settings. Launch provides a highly collaborative team-building gameplay using skills of deduction and resource-management in a time-sensitive puzzle game experience. After the game concept was frame-worked, I provided overall art direction for brand identity and creatives for several print and digital game assets.

Brand Identity

Began with creating a brand style guide which helped drive the creative process throughout the production of all print and digital mediums.


Game Collaterals

Below are some examples of branded collaterals that were produced.


Website Design

Ensured all branding styles carried seamlessly over to the web. Provided in-house developers a final PSD wireframe which was implemented cooperatively - helping guide creative assets as well as an idea for parallax animation.


Final production site can be found at -