Edwin Song
Launch-Graphic-Main.jpg

Launch [Web UI/UX, Brand Identity, Package Design]

Launch is an interactive game which can be played in small teams or large corporate settings. Launch provides a highly collaborative team-building gameplay using skills of deduction and resource-management in a time-sensitive puzzle game experience. After the game concept was frame-worked, I provided overall art direction for brand identity and creatives for several print and digital game assets.


Brand Identity

Began with creating a brand style guide which helped drive the creative process throughout the production of all print and digital mediums.

 
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Launch-Brand-Guide.jpg
 
 
 

Game Collaterals

Below are some examples of branded collaterals that were produced.

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Website Design

Ensured all branding styles carried seamlessly over to the web. Provided in-house developers a final PSD wireframe which was implemented cooperatively - helping guide creative assets as well as an idea for parallax animation.

launch-device-renders.png
 
 

Final production site can be found at -

www.launch-game.com